Guest post from Lana Christon: My week as a PA

F13F53BE-41EE-466C-8264-DB9108D6DF75My Week as Author PA
Throughout my first year at Sixth Form, teachers have drilled into us that as Year 12 students, we should know what we want to do in the future; and most of my peers know somewhat exactly what they want to do. I, however, was not so fortunate. Only in January did I decide what I wanted to do at university (American Studies if you were curious) I began to research any work experience I could within my local area. I had always enjoyed reading, however my interest was pushed aside when school got in the way, and it was actually when talking to my English teacher that she asked ‘Have you considered publishing?’ – The thought had never before crossed my mind.

Following this I simply googled ‘Publishers in Lincoln’ and Wild Pressed Books was the first option that appeared. Their books were interesting, it wasn’t too far from home, and the mention of their two lovely dogs instantly appealed to me. Several emails back and forth between Tracey and I explained what I would be doing, and there wasn’t an option that I didn’t want to explore further.image2

As I finished school I was quickly back to waking up at 7am to catch the train, and I was beyond nervous. I had been somewhat scarred by work placements in the past, and I had no idea what – or who – to expect. However as I knocked on the door, greeted by Pixie and Luna’s barks, and Tracey herself, my worries were soon diminished.
I was quick to begin researching various publishers, literary agents, and how other authors promote and market their books, the last task that I found the most motivating. The rest of my week in fact, revolved around this. I discovered that my interests lay around marketing and publicity. image1

On my third day I even wrote a blog post about ways authors can market their books, both existing and upcoming. Being an English Language and Literature student, writing non-fiction came as second nature to me, and the fact that I wrote a blog post that has been published on a website will definitely prove beneficial. In addition to this, I wrote a post about Holly Bidgood, one of Tracey’s published authors. By the end of the week I will have written three blog posts (something that will hopefully appeal to any future employer).

The week also consisted of social media upkeep, tweeting and retweeting after I’d introduced myself as PA, as well as reading original and edited manuscripts Tracey had worked on. I didn’t realise how much a book can change from its first draft, to the final product, yet still have so much of the original voice and content from the author.

publishing perks

My week as PA has been thoroughly informative. I surprised myself when I enjoyed the logistical side of the publishing business far more interesting than the reading and editing side, but I am relieved that I now have a clue on what I want to do in the future. Whether it be within the publishing business, or elsewhere, my interests definitely lie within marketing and research (and maybe even a bit more blog writing too!).

I can only say thank you to Tracey for allowing me to work with her for the week, giving me the opportunity to experience every aspect of a publishing company, and giving me some assurance about a world of work I would be more than happy to work in.IMG_2993



Holly Bidgood – portrait of a young author by Lana Christon (@Authorpa44)

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Holly Bidgood is the author of The Eagle and the Oystercatcher. Holly enjoyed writing from a young age, but it wasn’t until she was 18, and after a fleeting visit to the Faroe Islands that Icelandic culture and history began to influence her work. Now living in a community in Scotland with her husband and two young children, her values of community and creativity are clear within her writing. (Learn more about Camphill Community towards the end of this post.)

Though she grew up in Derbyshire, Holly has always had a love for and been drawn to the sea, and this only furthered her interest in Iceland. So much so that she went on to study – and graduate with a First Class Honours Degree – Icelandic at University College London and at the University of Iceland where she learnt the Icelandic language. She developed her interest in Nordic cinema, literature, and culture, which is very clear in her first novel.

From her time in countries such as Iceland, Greenland, and the Faroe Islands (where her first novel is set), Holly says that landscape, wilderness, and closeness to the elements influence her writing. The Eagle and the Oystercatcher features all these themes but also the themes of friendship, loss, and social change during the 1940s. The Eagle and the Oystercatcher was released at the Edinburgh Fringe Festival on the 23rd August, 2016. A five star review on her GoodReads page calls the book ‘Beautifully written, with a captivating story.’

Holly values community and creativity, as she herself lives in a Camphill Community, in a shared house with her husband, two very young children and five adults with special needs. With 23 centres across the UK, the community includes schools and colleges, where individual abilities and qualities are recognised and nurtured as the foundation for a fulfilling life. They also specialise in helping those with learning disabilities, however they state that they see no difference between the carer and the cared-for.

The Camphill founding values have a spiritual core of essential humanity, and each of the residents has a unique destiny to fulfil. This ethos has been at the heart of the Camphill Movement from the moment it was set up in 1940, expressing these values through building communities that ‘preserve and promote the dignity and potential of each member, with Camphill being a life choice, not a placement. It feels a perfect fit for Holly and her family.

holly signing

Holly’s debut novel ‘The Eagle and the Oystercatcher’ is available on Amazon and in various bookstores now.

From The Eagle and the Oystercatcher

In April 1940, two British Destroyers sail into the harbour at Tórshavn. From that point onwards the lives of the Faroe Islanders are irrevocably altered. Eighteen-year-old Kjartan blames the war for taking away the last remaining member of his family. At the same time he struggles with intense feelings for his best friend Orri. While they puzzle over the true identity of the herbalist who lives on the spiky slopes of the islet Tindhólmur, miraculous recoveries of the sick begin taking place all over the islands.
There is one person above all others that Kjartan and Orri wish to be made well again, but when this finally seems to be happening, the war deals them its cruellest blow yet.
Peopled by a cast of characters worthy of Dickens, The Eagle and The Oystercatcher resonates with the evocative bleakness of the Faroe Islands, coloured by rain and snow. With her skilful writing, the author adeptly conveys the everyday details of the islanders’ lives.

‘The destroyers were bigger than any manmade thing I had ever seen, and I was gripped by a shivering sense of dread to think that man could assemble something so large and commandeering; that man should feel the need to. They dwarfed our little fishing boats into primitive insignificance – their masts now matchsticks, their sails tissue paper – and they did not just fill the vision, these cold-blooded destroyers, they grasped the soul.
Destroyer: that was the day I learnt that English word, and I remembered it instantly. Magnus’s English was limited – the little he knew he had picked up from trading with Scotland – but even he knew that word. He spoke it with a fragile caution, as though the sounds themselves might be dangerous, and the typical Faroese spin on the letter ‘R’ rolled off his tongue, through his beard and into the cool, dense air. Orri and I watched it curiously, that snippet of new knowledge, opening up a world that even then seemed dark and confusing. We could see no reason to trust it.’


Buy The Eagle and the Oystercatcher here

Here’s a tantalising snippet from Holly’s second, as yet unpublished novel set in Greenland:

‘We cut small pieces of the whale’s nourishing skin and chewed contentedly, savouring the goodness of this mattak: I could taste it now, feel its toughness between my teeth. Never before had I tasted it so fresh.
The world around us had fallen into a tranquil stillness, serenity in the wake of a life taken, a struggle ended. The only sound was that of our voices and laughter, carried upwards and lost in the vastness of the broken pack ice and the blue, empty sky. My cheeks stung pink from the cold.
I had feared that the son of a white man would find no solace with those whose arctic blood ran pure. But at that moment I knew who my people were. If only it could have lasted; if only I could have stayed forever in that most wonderful, archaic of places where each life draws sustenance from another and the world moves in harmony.
If only I had not had to return home to find my own mother – loveless, lovelorn stranger – sprawled, like the narwhal, on the cold floor. Intoxicated to the eyeballs she stared at nothing, for her eyes were clouded over and her body lay lifeless. This creature did not speak to me of graceful, ancient beauty.’

Holly describes her writing progress at the moment as “spectacularly slow” due to her work in the community and her two toddlers, but she’s determined to finish her second novel and send it out into the world to join the first. We shall just have to wait with bated breath!

Follow Holly Bidgood on Twitter:Holly Bidgood

Follow Author PA

Follow Tracey Scott-Townsend


Lana Christon is my Work Experience PA for the week. She’s very prolific! Here’s her first Guest Post: How to Market Your Book


Almost all Public Relations companies promise that they will get you noticed in ‘five easy steps’, so easy that anyone could do them – without the charge. Though PR agencies will entice authors with their ‘extensive database’ of bookstores, literary agents, and publishers; marketing your book yourself can provide many benefits, for yourself and others. Below are six points on how to make the most of the things that are accessible by all authors, debut or experienced.

Planning is everything

Ideally, the best time to start researching marketing techniques and strategies is before the book is even completed. There are three things every writer should know before their book is finished:
1. The target market.
2. What the target market wants.
3. How to reach them.
The best way to research marketing techniques is to look at what other authors are doing, read their blogs, their social media pages, attend their events. It can all count as research for your own book, as well as finding what marketing methods work best for you. As the author, you know your book and its contents better than anyone, and it’s important to keep those elements alive during the marketing process.

Reviews, Reviews, Reviews
Fellow bloggers and authors are your best friends when it comes to publicity. Honest reviews on credible blogs can be the best way to publicise your books – both existing and upcoming. It gets people talking about both your book and you as an author, word of mouth also presenting itself. “Have you seen the new book by ______?” It will all come from distributing your novel as far as possible, to all kinds of bloggers, writers, or even artists. Suggesting a mutualistic ‘review for a review’ idea would encourage more response in those willing to write about you. That way, both parties get the publicity they want – and need – from each other’s existing following.
In addition, blogging is the new hype (53% of marketers say blog content is their top marketing priority). If you have a blog, invite others to post on about whatever may be relevant, such as ‘A Day in the Life’ or ‘Top 2017 Reads’. Again, both parties get the display their writing in a public, carefree space.

Social Media – Not Just for Teens
By far, the most popular way to market. Everyone is on social media – not just the youth of today. Create any and every social media account, the most popular being Twitter, Facebook, and Instagram. The chatty, informal element allows you direct contact with your target audience, and let them get to know you as author. As a teenager myself, I am far more drawn to a laidback profile with the authors own inputs about any topic that’s current – but that’s just me. However do be careful to not be too relaxed. Your book is still your business, and it is vital you show your audience – whoever they may be – that you are serious and committed to writing. So by all means, tweet about what you had for dinner that day, but don’t forget about the novels you’re supposed to be promoting!
It’s also important to know when to post. There is no point posting about your upcoming PR release when no one will be around to read it.
Facebook: Saturdays at 12pm
Twitter: Every day at 12pm, and 6pm.
And finally, the hashtag. The best way to get your tweet anywhere. Popular ones for writers include #IARTG (Indie Author Retweet Group) #IndieBooksPromo and #IndieWriterSupp.
(Find genre specific hashtags at the link in the references section at the end of the post.)

Keeping It Local
Independent writers, and independent businesses – bookstores especially – should stick together. A signing or talk in their shop can not only boost the sales of your book, but also their business. And it is more likely that independent bookstores will host your event than a huge brand (there’ll be plenty of time for hotshot chains in the future.) Don’t forget local media, whether it be an interview or mention on the radio, or an advertisement or review in the newspaper, they’ll get you noticed.

Though self-marketing your novel may take slightly longer than going through a PR agency, once those relationships with your local businesses and bloggers/authors are established, they’re established for good. And they will be eagerly awaiting for your novel to be published, as you’ve taken the time to choose them in a very important and personal journey. Local links are hard to break, and much more rewarding when it comes to selling and promoting your self-published novel.

71 Ways to Promote and Market Your Book
Marketing Your Book
Best Twitter Hashtags for Book Promotion
Promote Your Book by Blogging about It

Guest Post from Ellie Batchelor: My Week as a PA (@AuthorPA44)

My work-experience

By Ellie Batchelor

When I first arrived at Tracey Scott-Townsend’s house on Monday morning, I had no idea what to expect. My school sets aside a week during the last term of school for the whole of Year 12 to embark on some compulsory work experience. As I have no idea what I want to do post-University, this seemed a little daunting. I went to see the Careers Advisor, who suggested placements in teaching, childcare and law; none of which appealed to me. So I asked her if she knew of any publishing opportunities. She didn’t. I decided to take matters into my own hands and simply googled ‘Publishers in Lincoln’. A surprising number showed up on my screen, and I emailed around six different companies but Tracey from Wild Pressed Books was the only one to get back to me.

Tracey and I arranged for me to do some work experience with her in July. She sent me a rough list of what I would be doing during the week, including editing and blogging, and I was relieved to see that ‘tea and coffee making’ was nowhere to be found. July came around quickly, and I was soon knocking on Tracey’s door. I was greeted-rather loudly- by her two adorable dogs, Pixie and Luna, quickly followed by Tracey herself. Unlike most publishers, Tracey usually works from a shed in her garden, but for the purposes of my work experience, we worked in her dining room. She’d set me up a desk and allowed me to use her laptop to research authors, publishing companies, literary agents and literary bloggers. The first day was spent entirely on getting my head around the publishing world, getting to know Tracey, and allowing the dogs to get used to me.

As Tracey is mainly a writer herself, she gave me a huge insight into what the publishing world is like for the author, as well as the publisher and the editor. Tracey had set me up with my own email address, so I could contact people myself, and we decided to set up my own Twitter account, too (@authorpa44, if you want to follow!). I left her house on Monday with a much clearer understanding of the publishing world and was extremely excited for the following day. Ellie3

Tuesday consisted mostly of editing. Tracey dug out the original manuscript of a book they’d published and I compared the original, unedited manuscript to the finished, published version to get a good idea of what the editing process entails, and the difference between the two texts was astounding. Tracey even let me have a look at her own work that had recently been sent back from her editor @InspiredQuill’s Sara-Jayne Slack so I could have a look at the kind of comments she was making. I decided that being an editor is a bit like being a prosecutor- they pedantically search through the text in search of anything that would cause the jury to disbelieve the defendant, or the reader to disbelieve the author.


I spent my afternoon following bloggers, publishers and authors, tweeting different publishers in a shameless attempt to gain a few followers. I even phoned BBC Radio Lincolnshire to ask about whether or not they could report on an event Tracey and her group Oceans of Words (with @LouiseWriter and @cassandrajaneuk) were holding the following Saturday. I managed to get their email and my request was handed over to the Saturday producer!


I spent Wednesday morning contacting bloggers asking if they’d like to review some of Tracey’s novels, and comparing more edited versions of manuscripts to the originals. At around 1 o’clock we went to Waterstones to set up for the event on Saturday.

six titles

What was so interesting about working with Tracey was that I got to experience every aspect of the publishing process-from editing the original manuscripts to actually seeing them up for sale in bookshops. I spent Thursday writing this blog post and attempting to ‘blind edit’ a section of completely unedited manuscript.

Tracey not only gave me some great advice about publishing, but also some great advice on writing and editing. Tracey taught me to ‘show not tell’. Instead of telling the reader how a character is feeling, they must show the reader how the character is feeling through description of the senses, and the characters’ reactions. This is important to bear in mind whether you’re writing or editing.

I’ve definitely come out of this experience with a positive view of the publishing industry, and I feel that I am certainly one step closer to figuring out what career would suit me best. I definitely see myself working in the publishing industry in some way in the future.


Sharing: A post recently published by @WomenWriters on Women Writers, Women’s Books

See original post and more from other women writers at the link below:

Women Writers, Women’s Books

Light after Dark

June 29, 2017 | By Tracey Scott-Townsend |

My little boy spoke of wanting to die. His statements came out of the blue at innocuous moments – once when we were playing with Lego on the living room floor.

Yet his reception class teacher described his smile as ‘lighting up the room’. Perhaps that light shone all the more brightly for its contrast with the darkness that lay behind it.

Later my child was diagnosed with Autism. He spent his young life as a square peg, fighting his enforcement into a round hole. At fourteen I allowed him to withdraw from this battle for good. He came out of school, disappeared into his room and planned his future. At sixteen he took off with a rucksack on his back and became a world traveller. He found the path he needed to walk on – quite often barefoot – and he still walks it now, currently with a like-minded partner.

When my four children were small I became a single parent. We moved into a white cottage overlooking fields. The massive garden was overgrown with neglected vegetables and inside, wallpaper peeled off the walls. I tackled the chaos of it one room at a time, perceiving the gem that lay beneath this tattered wrapping. My toddler daughter asked me who the man standing in the hallway was. I checked and could see no man but I gave an answer she accepted, “Perhaps he’s happy to see children in the house.” I learned that an old man had taken his own life in what was now our home. One or two odd incidents occurred after that but I always felt what I’d told my daughter was true. We had brought life back into the house. My family of young children was the light after his darkness.

In my novels I draw heavily from my own emotional experiences. I break myself into pieces and scatter the crumbs amongst the various characters. I wrote the first draft of The Last Time We Saw Marion (Inspired Quill 2014) five years after I lost my first baby. I set the book in the estuary landscape where I’d lived at the time. By the time I began the first rewrite more than 20 years later I was able to use my real-life experiences to put flesh on the bones of that novel. My second son had almost died as a baby and I wrote the details of this into Jane’s loss of her baby Caitlin. Like Cal and Sarah in the book, I’d also experienced the death of a sister by then. My sister has never ‘come back’ like theirs but she does manage to nudge her way into my novels in disguise.

Of His Bones (Inspired Quill 2017) is set 20 years after The Last Time We Saw Marion. Mariana is happily adopted but when her own son is born she’s drawn to connect with the two strands of her birth family. The sea is again the beating pulse of the story. The sense of place as always, an extra character.

My second novel, Another Rebecca (Inspired Quill 2015) is about a teenage girl who lives with her alcoholic mother. Another story brought to life from 1989, when I wrote it late at night in blue biro on the pages of an exercise book. Rewriting it into a novel two decades later I placed the 17 year-old Rebecca and her mother in a caravan on a scrubby piece of land in Lincolnshire where my family had temporarily lived when I was the same age. An unhappy time for my mother due to my father’s alcoholism. In the book Rebecca has to cope with her mother’s addiction.

I set The Eliza Doll (Wild Pressed Books 2016) partly again on the Humber Estuary – a place that has always stayed with me. Ellie is unable to bond with her third child Eliza and this ricochets into the future – where we find Ellie on a poignant trip to Iceland with her ex-husband, Jonah. I’m lucky enough to have fallen in love with all my children at birth but I do use elements of my third son’s struggles in the character of Eliza. He recognised these when he read the manuscript.

Family relationships wind their way into the heart of my writing – there’s so much darkness and light to explore in every family – in every life.

For me, fiction is a way of making a concrete ‘thing’ of thought processes that might otherwise be too difficult to deal with.

My next three novels reach further out from the family into the vast sea of wider human experience. I try and tackle the chaos of what can seem an uncaring human race. The Foam of the Sea (currently in preparation for submission) explores the plight of refugees, amongst other things. The Vagabond Mother takes a middle-aged woman – inspired, as I’ve been by mine – by her son – out of her comfort zone into a much simpler way of life. Treading lightly on the earth. The novel I’ve recently started writing deals with how we carry responsibilities through the years from having children to when we must consider the welfare of our elderly parents. At the same time looking outwards at a troubled political situation. And minding it. I try to voice my hopes and fears.

I look to my children as beacons in the fog of current political uncertainty. My children and all the young people. I have a feeling the tide is turning. Their consciousness has grown greater than ours. They’re braver in some ways than my generation and so many of them – those with curiosity and a sense of adventure at least – have seen so much more of the world than we did.