Almost all Public Relations companies promise that they will get you noticed in ‘five easy steps’, so easy that anyone could do them – without the charge. Though PR agencies will entice authors with their ‘extensive database’ of bookstores, literary agents, and publishers; marketing your book yourself can provide many benefits, for yourself and others. Below are six points on how to make the most of the things that are accessible by all authors, debut or experienced.
Planning is everything
Ideally, the best time to start researching marketing techniques and strategies is before the book is even completed. There are three things every writer should know before their book is finished:
1. The target market.
2. What the target market wants.
3. How to reach them.
The best way to research marketing techniques is to look at what other authors are doing, read their blogs, their social media pages, attend their events. It can all count as research for your own book, as well as finding what marketing methods work best for you. As the author, you know your book and its contents better than anyone, and it’s important to keep those elements alive during the marketing process.
Reviews, Reviews, Reviews
Fellow bloggers and authors are your best friends when it comes to publicity. Honest reviews on credible blogs can be the best way to publicise your books – both existing and upcoming. It gets people talking about both your book and you as an author, word of mouth also presenting itself. “Have you seen the new book by ______?” It will all come from distributing your novel as far as possible, to all kinds of bloggers, writers, or even artists. Suggesting a mutualistic ‘review for a review’ idea would encourage more response in those willing to write about you. That way, both parties get the publicity they want – and need – from each other’s existing following.
In addition, blogging is the new hype (53% of marketers say blog content is their top marketing priority). If you have a blog, invite others to post on about whatever may be relevant, such as ‘A Day in the Life’ or ‘Top 2017 Reads’. Again, both parties get the display their writing in a public, carefree space.
Social Media – Not Just for Teens
By far, the most popular way to market. Everyone is on social media – not just the youth of today. Create any and every social media account, the most popular being Twitter, Facebook, and Instagram. The chatty, informal element allows you direct contact with your target audience, and let them get to know you as author. As a teenager myself, I am far more drawn to a laidback profile with the authors own inputs about any topic that’s current – but that’s just me. However do be careful to not be too relaxed. Your book is still your business, and it is vital you show your audience – whoever they may be – that you are serious and committed to writing. So by all means, tweet about what you had for dinner that day, but don’t forget about the novels you’re supposed to be promoting!
It’s also important to know when to post. There is no point posting about your upcoming PR release when no one will be around to read it.
Facebook: Saturdays at 12pm
Twitter: Every day at 12pm, and 6pm.
And finally, the hashtag. The best way to get your tweet anywhere. Popular ones for writers include #IARTG (Indie Author Retweet Group) #IndieBooksPromo and #IndieWriterSupp.
(Find genre specific hashtags at the link in the references section at the end of the post.)
Keeping It Local
Independent writers, and independent businesses – bookstores especially – should stick together. A signing or talk in their shop can not only boost the sales of your book, but also their business. And it is more likely that independent bookstores will host your event than a huge brand (there’ll be plenty of time for hotshot chains in the future.) Don’t forget local media, whether it be an interview or mention on the radio, or an advertisement or review in the newspaper, they’ll get you noticed.
Though self-marketing your novel may take slightly longer than going through a PR agency, once those relationships with your local businesses and bloggers/authors are established, they’re established for good. And they will be eagerly awaiting for your novel to be published, as you’ve taken the time to choose them in a very important and personal journey. Local links are hard to break, and much more rewarding when it comes to selling and promoting your self-published novel.
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