Here’s the real value of book bloggers and online book tours

An insightful explanation of how blog tours promote brand-recognition in the book-buying world. Thanks to Pam for the post.

Pamreader

I’d stopped book blogging on Monday to focus on health issues but then I came across a twitter/facebook discussion questioning the value of book bloggers and online book tours. Which reminded me that I’d posted on facebook recently that this was a topic that I wanted to cover.

I’ve taken part in one and two week long online book tours and enjoyed the experience, but didn’t take part in more because I preferred to do my own thing.

When the tours went to one month long or more I did wonder if they would create a sense of overkill, but they didn’t, instead they’ve done something fascinating.

I’ve been observing my own responses to those extended tours for some time and here’s what I found:

  1. When there are numerous bloggers posting about the same book I may read the first couple of posts, or watch the vlogs I spot and…

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